Honda's decision: EV alliance with Sony, transformation into a turbulent era

Honda will partner with the Sony Group to jointly invest in a new company that develops and sells electric vehicles (EVs). "It doesn't matter if the new EV company becomes a rival of Honda itself." Toshihiro Sambe, president of Honda, said: The goal of this unusual tag team is to create an independent EV start-up that is not bound by Honda or Sony. In order to survive the big swell that is shaking the auto industry, Honda has begun to move in search of change.

2022年3月、モビリティー分野での提携を発表したソニーグループの吉田憲一郎会長兼社長（左）とホンダの三部敏宏社長 (c) Nikkei Business

Read More Here (Japanese): https://tinyurl.com/a3njat7h

Original News Source: (c) Nikkei Business #akonikk