Rakuten Mobile, the first decrease in subscribers. Effect of the abolition of the zero yen plan?

Rakuten Group announced on the 10th that the number of mobile phone subscribers of Rakuten Mobile under its umbrella reached 5.46 million as of the end of June 2022. This is a decrease of 220,000 from the end of March this year. This is the first time that the number of subscribers has decreased on a quarterly basis since the company made a full-scale entry into the mobile business in April 2020.

In May of this year, Rakuten Mobile announced that it would abolish plans that charge 0 yen for up to 1 gigabyte (GB) of data usage per month at the end of June. Users may have flowed out to other companies due to the fading sense of bargain.

© 読売新聞 楽天グループの三木谷浩史会長兼社長（２０２１年１月撮影）

Read More Here (Japanese): https://tinyurl.com/3s6uk3vv

Original News Source: (c) Yomiuri Newspaper Online #akonikk